Latest articles
18 published. Three new posts every day.
What My AI Agent Stack Actually Does Every Morning, Before I Touch a Laptop
A walk through the exact AI agents that run before I open my laptop, and why most small businesses set theirs up wrong.
Aug 8, 2026AI in MarketingWhat an AI Marketing Agent Stack Really Costs, Line by Line
A line-by-line breakdown of what an AI marketing agent stack actually costs each month, from someone who runs one daily.
Aug 8, 2026AI in MarketingNo Team, No Agency: A Week Inside an AI-Run Marketing Operation
One week, zero employees, one operator: what actually happened when I ran marketing with AI agents instead of a team.
Aug 8, 2026AI in MarketingGEO for Small Brands: Getting Cited Without a Content Team
You don't need a content team to get cited by AI. You need 10 hours a month and a system. Here's mine.
Aug 8, 2026AI in MarketingI Checked If ChatGPT Recommends My Brand. Here's What I Found
I checked if ChatGPT recommends my brand, and here is exactly what I found and how to get cited by ChatGPT and AI Overviews.
Aug 8, 2026AI in MarketingThe Content Structure That Gets Picked Up by AI Overviews
The specific content structure I use to get cited by ChatGPT and AI Overviews, tested on real client sites.
Aug 8, 2026Email & SMSKlaviyo Flow Benchmarks: What's Actually Normal by Industry
Real Klaviyo flow benchmarks by industry, pulled from actual accounts I've run, not Klaviyo's marketing page.
Aug 8, 2026Email & SMSThe Flow Benchmarks I Trust More Than Klaviyo's Own Dashboard
Klaviyo's dashboard benchmarks are too generous. Here are the flow benchmarks by industry I actually trust, with the numbers to prove it.
Aug 8, 2026Email & SMSThe Abandoned Cart Flow That Took Us From 8% to 19% Recovery
Here is the exact abandoned cart email flow that took a DTC brand's recovery rate from 8% to 19% in four months.
Aug 8, 2026Email & SMSThree Emails, Not Five: Why We Cut Our Cart Flow Down
We cut a five-email abandoned cart flow to three and recovered more revenue, not less.
Aug 8, 2026Email & SMSHow Many Emails Is Too Many? What the Unsubscribe Data Says
The answer isn't a number, it's a ratio: unsubscribes per send should stay under 0.3% or you're burning your list for nothing.
Aug 8, 2026Email & SMSWe Sent Daily Emails for a Month. Here's What Happened to Revenue
I sent 30 straight days of email for a DTC brand and here's exactly where revenue broke and where the list started dying.
Aug 8, 2026Email & SMSEmail Marketing on a $500 a Month Budget, DTC Edition
Here's exactly how to run email marketing on a small ecommerce budget without wasting money on tools you don't need yet.
Aug 8, 2026Email & SMSWhat I'd Do First With $0 for Email Marketing
With $0 to spend, here's the exact order I'd build an email marketing system for a small ecommerce budget.
Aug 8, 2026Email & SMSThe Post-Purchase Flow That Actually Drives Repeat Orders
A no-fluff breakdown of the post purchase email flow that actually gets customers to buy again, built from real DTC numbers.
Aug 8, 2026Email & SMSFive Post-Purchase Emails, Ranked by Actual Conversion Lift
Here are five post purchase email flow examples ranked by actual conversion lift, not theory.
Aug 8, 2026Email & SMS10DLC Compliance for SMS: The Checklist Nobody Explains Clearly
Here is the SMS marketing 10DLC compliance checklist I actually use, built from running real campaigns, not reading carrier documentation.
Aug 8, 2026Email & SMSTCR Accepted Doesn't Mean You Can Send. What I Learned the Hard Way
TCR approval is step one, not the finish line, and this SMS marketing 10DLC compliance checklist covers what actually keeps texts landing.
Aug 8, 2026